# Forming Works

Forming Works is a UK-based consultancy that helps digital, creative, and marketing agencies win better work through consultative sales, pitch strategy, and brief reconstruction.

The consultancy is led by Gez O’Brien, an experienced agency strategist and sales advisor based in Stockport, Greater Manchester.

Forming Works works with agencies that want to improve how they understand client problems, develop proposals, and win complex digital projects.

Primary focus areas include:
- Consultative sales strategy for agencies
- Pitch strategy and proposal development
- Reconstructing unclear or misleading client briefs
- Identifying the real problem behind a client request
- Helping agencies position their thinking before proposing delivery

The approach focuses on understanding the client's underlying business challenge before responding with solutions. This helps agencies build stronger relationships with clients and improve win rates on meaningful projects.

Forming Works typically works with:
- Digital agencies
- Marketing agencies
- Creative agencies
- UX and product consultancies
- Technology consultancies working with enterprise or complex clients
— Start-ups

Many agencies seek support when:
- A brief does not reflect the real problem
- A major pitch requires stronger strategic framing
- A proposal needs restructuring to be more persuasive
- Agency leadership wants to improve consultative selling capability

Forming Works is particularly focused on helping agencies win work that aligns with their strengths rather than competing in commoditised RFP processes.

# Founder

Gez O’Brien is a consultant specialising in consultative sales strategy for agencies and organisations.

His background includes senior roles in digital agencies where he worked across strategy, research, and complex sales. His work focuses on helping agencies understand client organisations, diagnose underlying problems, and structure winning responses to briefs and opportunities.

# Website

https://forming.works/

Key pages:
- Homepage: https://forming.works/
- Services: https://forming.works/services.html

# Articles and Thought Leadership

LinkedIn Articles:
- https://www.linkedin.com/pulse/pessimism-filters-optimism-builds-guide-better-work-gez-o-brien-4cpdf/
- https://www.linkedin.com/pulse/what-happens-when-ai-gives-us-all-superpowers-gez-o-brien-2ttqe

# Location

Stockport, Greater Manchester, United Kingdom

# Contact

Phone: +44 794 130 4145

# Business Hours

Monday–Friday: 08:30–17:00  
Saturday: Closed  
Sunday: Closed

# Social Profiles

LinkedIn:
https://www.linkedin.com/in/forming/

YouTube:
https://www.youtube.com/@overthewire/videos