Forming Works: consultative sales and pitch strategy for agencies

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Do you
believe
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...in the
Growth
Fairy?
Growth Fairy illustration
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Lots of
agencies
do
Growth Fairy illustration
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The Growth Fairy

Setting ever higher growth targets, even if the economy is bearish, and you’re expecting to do more with less.

  • Less marketing
  • More tenders
  • More proposals
  • Made up sales targets
  • More pitches
Sad Growth Fairy illustration
Growth Fairy illustration
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It’s not a
numbers game;
it’s a quality game. It’s not a
numbers game; it’s
a quality
game. It’s not a
numbers
game; it’s
a quality game. It’s not a
numbers
game; it’s a
quality game. It’s not a
numbers
game; it’s a
quality game.
Happy Growth Fairy illustration
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Sales targets
are a fantasy
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Without doing
something
different
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Understanding before proposing

Most agencies respond to the brief.

I interrogate it.

I work with agencies to uncover:

  • The problem inside the brief
  • The commercial tension behind the problem
  • The organisational dynamics shaping the brief

Yes, it takes longer. It kills templated decks; it doesn’t scale nicely across 40 carpet bombing pitches a month either.

But it wins the work that matters.

If you want to stop competing on raw output and start competing on understanding, let’s talk.

Contact me
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Hi-
I’m Gez Hi-I’m Gez Hi-I’m Gez.
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I win bids,
proposals and
pitches I win bids,
proposals and pitches I win bids,
proposals
and pitches
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By listening,
researching,
writing and designing
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Let’s talk
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