Understanding before proposing.
Consultative sales
Most agencies respond to the brief. I interrogate it.
I work with agencies to uncover:
- The problem inside the brief
- The commercial tension behind the problem
- The organisational dynamics shaping the brief
Because the brief is rarely the real issue.
Proposal review
Agencies often write proposals that describe what they do rather than why the client should care.
I review proposals and help restructure them so the argument is clearer, the thinking is sharper, and the proposal reflects the client’s priorities rather than the agency’s internal structure.
Who I work with
- Digital agencies
- Creative agencies
- Marketing agencies
- UX and product consultancies
- Technology consultancies working on complex client projects
Pitch strategy
Yes, it takes longer. It kills templated decks. It doesn’t scale nicely across forty pitches a month either.
But it wins the work that matters — the kind that turns into retained relationships instead of polite losses.
If you want to stop competing on output and start competing on understanding, let’s talk.
Understanding the brief
Many briefs describe symptoms rather than the real problem.
I help agencies unpack what sits underneath a brief so that the proposal responds to the real organisational challenge.
That usually leads to better conversations, stronger strategic framing, and a much clearer proposal.
When agencies usually bring me in
- A brief doesn’t quite make sense
- A pitch is strategically important
- A proposal needs strengthening
- An opportunity feels promising but unclear
- Leadership wants to improve how the agency sells