Understanding before proposing.

Consultative sales

Most agencies respond to the brief. I interrogate it.

I work with agencies to uncover:

• The problem inside the brief.
• The commercial tension behind the problem.
• The organisational dynamics shaping the brief.

Because the brief is rarely the real issue.

Other services

My sales work overlaps with other services that I offer.

• UX Research
  • Interviewing users, formally with analysis.
  • On the street, bus, train, guerrilla interviews.
  • Competitor analysis, websites, UX, CX — I can often make good sense of you and your competitors' websites and their processes.
• Design and branding.
• Strategy and positioning.

Proposal review

Agencies often write proposals that describe what they do rather than why the client should care.

I review proposals and help restructure them so the argument is clearer, the thinking is sharper, and the proposal reflects the client’s priorities rather than the agency’s internal structure.

Who I work with

• Digital agencies.
• Creative agencies.
• Marketing agencies.
• UX and product consultancies.
• Technology consultancies working on complex client projects.

Pitch strategy

Yes, it takes longer. It kills templated decks. It doesn’t scale nicely across forty pitches a month either.

But it wins the work that matters — the kind that turns into retained relationships instead of polite losses.

If you want to stop competing on output and start competing on understanding, let’s talk.

Understanding the brief

Many briefs describe symptoms rather than the real problem.

I help agencies unpack what sits underneath a brief so that the proposal responds to the real organisational challenge.

That usually leads to better conversations, stronger strategic framing, and a much clearer proposal.

When agencies usually bring me in

• A brief doesn’t quite make sense.
• A proposal needs to be clearer, more persuasive, and more closely tied to the client’s problem.
• Your proposals don't get you to the next round.
• Your pitches are underwhelming, or your teams read the text from the screen.
• Your leadership wants to improve how the agency sells.
• Your team needs external support and coaching.